Does your website solve the problem for its visitors? Your clients will oftentimes tell you what they want on their website without considering what the visitors want. This is an easy trap for clients to fall into because they usually do not know accepted practices in website design. So, the freelance designer needs to guide the client during the consultation/design phases to realize that visitors will usually come to a website because they are looking to fulfill some need for information or products. And when they are looking to fulfill a need, they go to search engines and type in keyword phrases to retrieve websites that might solve their problem.
Is content structured in such a way that it is easy to read? You want to find that balance between too little and too much text on a website. Just as employers do not have enough time to read resumes, the same holds true for the information on a website. Visitors should be able to determine within a few seconds what a web site design service is about and if it can solve their problem. If the website will have informative articles related to its theme, are they well-written, do they have reasonable paragraph length with topic sentences, and are words spelled correctly? Just like a newspaper, visitors will scan the content of a website.
Have you minimized the use of graphics requiring plug-ins or high overhead? Flash graphics are nice but if the entire website is designed with the technology then it could render very slowly. Consider that these days, people not only use the web on computers but on their mobile telephones as well. London website companies can help you to make beautiful sites. High overhead graphics and Flash can cause extremely slow loading on these devices. Also, Flash websites are more difficult for search engines to index because they cannot find text like they can with HTML. Finding the textual content of a site is important to the search engines so that they can determine the main purpose of it.